Heather Collins

Captain
DISC Type : DS

Director of Strategic Events & Marketplace Engagement at CPA.com

Durham, North Carolina, United States

Overview

Heather has no verified overview

Personality Overview

Long-Term Thinker

Decisive But Calm

Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

1-2026
Director of Strategic Events & Marketplace Engagement at CPA.com
2-2022 - 3-2025
Senior Director of Belonging, Talent Pipeline & Engagement Marketing at California Society of CPAs/CalCPA Education Foundation
11-2019 - 2-2022
Senior Director of Strategic Partnerships at California Society of CPAs/CalCPA Education Foundation
10-2012 - 11-2019
Director of Governance | Office of the President & CEO at Association of International Certified Professional Accountants
12-2008 - 10-2012
Director of Professional Pathways Marketing at AICPA

Education

Bachelor of Science - BS from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Durham, North Carolina, United States Job Level : Mid-senior Designation : Director of Strategic Events & Marketplace Engagement at CPA.com
URL has been copied!

Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Heather

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Heather take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Heather

Personality Compatibility


Other CPA.com Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.