Sonia Bauer

Initiator
DISC Type : Di

Director-Corporate Communications at CPA.com

Raleigh-Durham-Chapel Hill Area, United States

Overview

Sonia has no verified overview

Personality Overview

Risk-Accepting

Impact-Oriented

Conviction Driven

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

1-2025
Director-Corporate Communications at CPA.com
3-2023 - 2-2025
Associate Director - Corporate Communications and PR at CPA.com
5-2022 - 3-2023
Senior Manager - Corporate Communications and PR at CPA.com
12-2021 - 5-2022
Senior Content Strategist at Association of International Certified Professional Accountants
10-2020 - 12-2021
Senior Manager, Student and Academic Engagement, Communications and PR at Association of International Certified Professional Accountants

Education

1997 - 2001
Bachelor of Arts - BA from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 24 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : N/A Designation : Director-Corporate Communications at CPA.com
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sonia

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sonia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sonia

Personality Compatibility


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