Heather Gray

Energizer
DISC Type : I

Vice President & General Manager WRAL-TV & FOX 50 (WRAZ) at Capitol Broadcasting Company

Raleigh, North Carolina, United States

Overview

Heather has no verified overview

Personality Overview

Imaginative

Full Of Energy

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

6-2025
Vice President & General Manager WRAL-TV & FOX 50 (WRAZ) at Capitol Broadcasting Company
3-2025 - 6-2025
Interim General Manager WRAL-TV, FOX 50, WILM at Capitol Broadcasting Company
1-2022
Station Manager at Capitol Broadcasting Company
6-2020
Station Manager WILM at Capitol Broadcasting Company
9-2018 - 1-2022
Brand Director at Capitol Broadcasting Company

Education

1990 - 1994
Communications from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 29 Location : Raleigh, North Carolina, United States Job Level : Senior Designation : Vice President & General Manager WRAL-TV & FOX 50 (WRAZ) at Capitol Broadcasting Company
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Heather

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Heather take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Heather

Personality Compatibility


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