Peyman Rashidfarokhi in

Peyman Rashidfarokhi

Critic · DISC type C
Co-Founder at Overfuel
📍 Indianapolis, Indiana, United States

Peyman is a serial entrepreneur modernizing the automotive industry as the Owner of Fishers Imports and Co-Founder of Overfuel. He applies his Computer Science background to disrupt traditional dealership models, focusing on technology-driven, transparent customer experiences. He has scaled his dealership business over 3, 000% in eight years.

Outside of his business ventures, Peyman is passionate about building relationships, whether with customers, bankers, or his team. He spends his downtime with his family and has volunteered as a youth basketball coach. His father is his greatest influence, having brought their family from Iran for a better future.

He was recognized by the Indianapolis Business Journal as one of its "Forty Under 40" honorees in 2022.

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Experience
20 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Indianapolis, Indiana, United States
Personality Overview

How Peyman shows up

Critic
Precise
Information Seeker

They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Peyman cares about

Automotive Tech
Co-founded Overfuel, a software platform that provides auto dealers with a cohesive digital suite for websites, data analytics, and customer management.
Disrupting Dealerships
Founded Fishers Imports with a business model explicitly designed to be the opposite of traditional, old-school car dealerships, focusing on transparency.
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Career

Work history

12-2022
Co-Founder
Overfuel
6-2020
Member
YPO
7-2014
Owner
Fishers Imports
9-2011 - 9-2014
Entrepreneur, President/Founder @ MaxTradeIn.Com
MaxTradeIn
7-2008 - 9-2012
Finance Director
Butler Auto Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2004
COMPUTER SCIENCE MINOR IN BUSINESS
Indiana University Indianapolis
1999 - 2002
Education details unavailable
Carmel high school
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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