Peyman Rashidfarokhi

Critic
DISC Type : C

Co-Founder at Overfuel

Indianapolis, Indiana, United States

Overview

Peyman is a serial entrepreneur modernizing the automotive industry as the Owner of Fishers Imports and Co-Founder of Overfuel. He applies his Computer Science background to disrupt traditional dealership models, focusing on technology-driven, transparent customer experiences. He has scaled his dealership business over 3, 000% in eight years.

Outside of his business ventures, Peyman is passionate about building relationships, whether with customers, bankers, or his team. He spends his downtime with his family and has volunteered as a youth basketball coach. His father is his greatest influence, having brought their family from Iran for a better future.

He was recognized by the Indianapolis Business Journal as one of its "Forty Under 40" honorees in 2022.

Personality Overview

Critic

Precise

Information Seeker

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Automotive Tech
Co-founded Overfuel, a software platform that provides auto dealers with a cohesive digital suite for websites, data analytics, and customer management.
Disrupting Dealerships
Founded Fishers Imports with a business model explicitly designed to be the opposite of traditional, old-school car dealerships, focusing on transparency.
Entrepreneurship
A repeat founder (Fishers Imports, Overfuel, MaxTradeIn) who left a six-figure job to start his own business and grew it significantly.

Media Appearances

Peyman has no verified media appearances

Work History

12-2022
Co-Founder at Overfuel
6-2020
Member at YPO
7-2014
Owner at Fishers Imports
9-2011 - 9-2014
Entrepreneur, President/Founder @ MaxTradeIn.Com at MaxTradeIn
7-2008 - 9-2012
Finance Director at Butler Auto Group

Education

2002 - 2004
COMPUTER SCIENCE MINOR IN BUSINESS from Indiana University Indianapolis
1999 - 2002
Education details unavailable from Carmel high school

More Information

Social Presence :

Prographics :

Exp : 20 Location : Indianapolis, Indiana, United States Job Level : Leadership Designation : Co-Founder at Overfuel
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Insights For Selling To Peyman

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peyman is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Peyman

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Peyman move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Peyman take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Peyman

Personality Compatibility


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