Heather Lea Blythe

Trailblazer
DISC Type : DI

Director, Data Analytics at Comcast Advertising

Atlanta Metropolitan Area, United States

Overview

Heather is the Director of Data Analytics at Comcast Advertising, where she builds and leads teams focused on connecting brands with audiences through advanced analytics. Holding a Master of Science from Capella University, she is described by colleagues as intelligent, dedicated, and detail-oriented, with a focus on streamlining analyses and crushing inefficiencies.

Outside of work, Heather is a mother of three and a passionate, vocal advocate for mental healthcare and wellbeing. She believes in bringing her authentic self to her career, which includes being a vulnerable leader and supporting her colleagues personal and professional wins.

She uniquely describes herself as an "Analytics Leader with a Punk-Rock Heart. "

Personality Overview

Achievement-Oriented

Friendly But Fast

Persuasive

They will bat for you if they come to believe in you.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

Scaling Analytics Teams
Her role involves stewarding newly created teams and standing up entirely new analytics functions, such as her recent Supply Analytics team at Comcast.
Mental Wellbeing
A self-described advocate for mental wellbeing and a proponent of vulnerability in leadership, she often posts about the importance of supporting colleagues' personal journeys.
Data Storytelling
Her career has focused on exploring various facets of media, including humanizing data through compelling storytelling and visuals.

Media Appearances

Heather has no verified media appearances

Work History

3-2021
Director, Data Analytics at Comcast Advertising
2-2018 - 3-2021
Regional Director, Insights & Innovation at Comcast Advertising
3-2015 - 2-2018
Director, Analytics & Insights at Cox Media Group
3-2014 - 2-2015
Sr Manager, Analytics & Insights at Cox Media Group
4-2012 - 2-2014
Manager, Analytics & Insights at Cox Media Group

Education

Master of Science - MS from Capella University
2001 - 2005
B.A from University of Lynchburg

More Information

Social Presence :

Prographics :

Exp : 20 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Data Analytics at Comcast Advertising
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Heather

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Heather take some risk or not?

  • They can take risks if necessary.

You And Heather

Personality Compatibility


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