Heather McDonald

Examiner
DISC Type : cs

Instructor of Arts Management/Director of the Music Industry Concentration at College of Charleston

Mount Pleasant, South Carolina, United States

Overview

Heather has no verified overview

Personality Overview

Overcautious

Tough To Convince

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

8-2022
Instructor of Arts Management/Director of the Music Industry Concentration at College of Charleston
8-2018 - 8-2022
Visiting Instructor of Arts Management (Music Industry) at College of Charleston
6-2012 - 8-2018
Digital Marketing Specialist | Copywriter at Student Experts
8-2011 - 8-2018
Adjunct Lecturer at College of Charleston

Education

2020 - 2024
Doctor of Philosophy - PhD from University of Kentucky
2015 - 2017
Master of Business Administration - MBA from Berklee College of Music

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mount Pleasant, South Carolina, United States Job Level : N/A Designation : Instructor of Arts Management/Director of the Music Industry Concentration at College of Charleston
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Heather

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Heather take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Heather

Personality Compatibility


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