Heather Mercer

Enthusiast
DISC Type : i

Journalist at BBC News

Greater London, England, United Kingdom

Overview

Heather has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Heather has no verified topics they care about

Media Appearances

Heather has no verified media appearances

Work History

9-2022
Journalist at BBC News
3-2018
Journalist at BBC News
1-2016
Journalism Researcher at BBC News
4-2013 - 4-2015
Production Co-ordinator at BBC News
7-2010 - 3-2013
Project Support assistant at BBC

Education

BA (Hons) Modern Languages from Coventry University
2005 - 2005
NCTJ Preliminary Certificate in News Journalism from Harrow College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater London, England, United Kingdom Job Level : Middle Designation : Journalist at BBC News
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Heather

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Heather take some risk or not?

  • They can take some low-probability risks if needed.

You And Heather

Personality Compatibility


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