Heather Poiry Hopkins

Go-getter
DISC Type : d

Leadership Performance Advisor at Wingspan Performance

North Myrtle Beach, South Carolina, United States

Overview

Heather Poiry Hopkins is a Leadership Advisor and founder of Wingspan Performance, specializing in helping leaders in manufacturing achieve healthy high performance. With over 15 years of experience at companies like E. & J. Gallo Winery and an MBA from UC Davis, she is an expert in process improvement, Lean Six Sigma, and building teams from the ground up.

Outside of her professional life, Heather focuses on personal well-being and practical life management. She is interested in data-driven wellness tools like the ŌURA Ring to track daily movement and draws inspiration from thought leaders like Mel Robbins for managing personal administration and maintaining a positive, resilient mindset.

Unique fact: Heather co-authored a scientific publication on efficient solar cooling systems during her time at the University of California, Merced.

Personality Overview

Decisive

Direct & Candid

Fast-Paced

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Healthy High-Performance
Her core philosophy is equipping leaders and teams to deliver significant results without sacrificing personal energy or well-being, a theme central to her firm, Wingspan Performance.
Manufacturing Leadership
She has over 15 years of experience in manufacturing leadership, including being part of the founding team for a new E. & J. Gallo Winery plant.
Process Improvement
As a certified Lean Six Sigma Master Black Belt, she has led enterprise-wide initiatives to streamline workflows, enhance quality, and improve the employee experience.

Media Appearances

Ep. 13: Most Leadership Training is Bullsh*t – Podcast episode featuring Heather Poiry Hopkins (Leadership Performance Advisor, Wingspan Performance). Featured in Wingspan Performance Podcast

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Ep. 5: How to Lead Through Change – High-Performance in Uncertain Times (hosted by Heather Poiry Hopkins, Leadership Performance Advisor, Wingspan Performance). Featured in Wingspan Performance Podcast

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Ep. 9: Behavioral Performance – How Leaders Turn Skill Into Results (featuring Heather Poiry Hopkins, Leadership Performance Advisor, Wingspan Performance). Featured in Wingspan Performance Podcast

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Work History

11-2024
Leadership Performance Advisor at Wingspan Performance
6-2024 - 12-2024
Vice President Business Transformation and Cultural Development at HKPO - Making Change for the Better
12-2023 - 1-2025
Founder at Illuminate Consulting
1-2022 - 11-2023
Senior Manager Operations at E. & J. Gallo Winery
4-2021 - 1-2022
Senior Manager - Lean Six Sigma Master Black Belt at E. & J. Gallo Winery

Education

2016 - 2019
Master of Business Administration (M.B.A.) from University of California, Davis
2018 - 2018
Certification from Cornell University ILR School

More Information

Social Presence :

Prographics :

Exp : 19 Location : North Myrtle Beach, South Carolina, United States Job Level : N/A Designation : Leadership Performance Advisor at Wingspan Performance
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Heather

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • Their decision making speed is somewhere in the middle.
  • Can Heather take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Heather

Personality Compatibility


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