Heather Raich

Pioneer
DISC Type : isd

Account Executive - Enterprise at DTiQ

Redwood City, California, United States

Overview

Heather is an enterprise SaaS sales leader specializing in the hospitality industry. With a background building go-to-market strategies, she focuses on translating complex products like AI, robotics, and POS systems into clear value for clients. Her experience spans sales, marketing, and product, driving growth in new and existing markets.


Her background includes a culinary arts degree from Le Cordon Bleu, giving her a unique foundation in the hospitality world.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Hospitality
She recently posted about AI adoption moving from experimentation to intentional impact within the restaurant industry, highlighting its growing importance.
Restaurant Operations
Her content focuses on solving operational challenges for QSRs and franchisees, such as revenue recovery from disputes and leveraging security tech for business intelligence.
Go-to-Market Strategy
Her profile highlights a successful track record of building GTM strategies and helping organizations enter new markets and scale effectively.

Media Appearances

Heather has no verified media appearances

Work History

1-2025 - 1-2026
Account Executive - Enterprise at DTiQ
1-2024 - 12-2024
Account Executive at Buyers Edge Platform
Director of Sales at RobotLAB Inc.
New Business Development, Enterprise at Restaurant Accounting Services, Inc. (RASI)
Senior Account Executive at Toast, Inc.

Education

Associates Applied Science from Le Cordon Bleu _ North America
Education details unavailable from Dallas College

More Information

Social Presence :

Prographics :

Exp : 1 Location : Redwood City, California, United States Job Level : Mid-senior Designation : Account Executive - Enterprise at DTiQ
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Heather

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • They are generally fast movers and can take quick decisions
  • Can Heather take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Heather

Personality Compatibility


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