Heather Zuleba

Initiator
DISC Type : Di

VP, Data & Analytics, Business Systems and AI Transformation at Partnerize

Park City, Utah, United States

Overview

Heather is a data and analytics executive at Partnerize with over 25 years of experience leading AI transformation and business systems initiatives for SaaS companies. A graduate of Duke University and Clemson University, she specializes in aligning data capabilities with strategic business goals.

As a recognized expert in her field, Heather is a featured speaker at the upcoming Affiliate Summit West 2026 (ASW26), where she will be sharing her industry expertise.

Personality Overview

Conviction Driven

Confident

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Enterprise AI Transformation
She founded and leads the AI Transformation program at Partnerize, implementing an enterprise Agentic AI framework to drive significant savings and efficiency.
Business Systems Optimization
Oversees SaaS business systems like Salesforce and Asana, and has recently been hiring senior roles to focus on ongoing optimization of these platforms.
Publisher Technology
Actively promoting Partnerize's new "VantagePoint™ for Publishers" initiative, which aims to help publishers prove their value in an AI-driven world beyond the click.

Media Appearances

Heather has no verified media appearances

Work History

6-2022
VP, Data & Analytics, Business Systems and AI Transformation at Partnerize
6-2021 - 6-2022
VP of Analytics at Seer Interactive
4-2021 - 6-2021
VP of Business Solutions at Partnerize
11-2015 - 4-2021
VP of Analytics, Data Products and Integrations at Pepperjam
7-2013 - 11-2015
Head of Analytics at eBay Enterprise

Education

2002 - 2003
MA from Duke University
1996 - 2000
BS from Clemson University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Park City, Utah, United States Job Level : Senior Designation : VP, Data & Analytics, Business Systems and AI Transformation at Partnerize
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Insights For Selling To Heather

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heather is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Heather

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Heather move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Heather take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Heather

Personality Compatibility


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