Heena Ko

Evaluator
DISC Type : sdc

Director, Design Workshop at Airbnb

San Francisco, California, United States

Overview

Heena Ko is the Director of the Design Workshop at Airbnb, leveraging a deep background in user interface design. Her career is highlighted by nearly eight years at Apple as a Human Interface Designer and time as an Editorial Designer at New York Times Digital. She holds a BFA from the University of Illinois Urbana-Champaign.

Her education in Fine Arts, combined with a career at the intersection of technology and media, suggests a strong passion for digital aesthetics and creative expression. She has shown long-term dedication to the companies she works with, including her alma mater and former employers.

She is a co-inventor on a patent for "App Clips, " a significant feature for Apples iOS that streamlines user interactions with applications.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Human Interface Design
Spent almost eight years at Apple in Human Interface Design roles and is a co-inventor on patents for core mobile user interface functionalities like App Clips.
Creative Leadership
As Director of the Design Workshop at Airbnb, she leads creative initiatives and has expressed great pride in her team's accomplishments and "design magic. "
Digital Art
[Predicted] Her Bachelor of Fine Arts degree from the University of Illinois Urbana-Champaign suggests a foundational interest and appreciation for the arts and visual design principles.

Media Appearances

Heena has no verified media appearances

Work History

5-2023
Director, Design Workshop at Airbnb
6-2016 - 12-2021
Human Interface Designer at Apple
5-2014 - 6-2016
Interactive Art Director at Apple
8-2008 - 5-2014
Editorial Designer at New York Times Digital
8-2006 - 5-2008
Designer at Tanagram Partners

Education

2001 - 2006
BFA from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Design Workshop at Airbnb
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Insights For Selling To Heena

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heena is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Heena

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Heena move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Heena take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Heena

Personality Compatibility


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