Heidi Bruhn

Questioner
DISC Type : c

Vice President Product Management and Marketing, K-12 Math at Savvas Learning Company

Greater Chicago Area, United States

Overview

Heidi has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

10-2019
Vice President Product Management and Marketing, K-12 Math at Savvas Learning Company
8-2018 - 10-2019
Vice President Product Management & Marketing K-12 Math at Pearson
12-2015 - 8-2018
Vice President K-12 Sales - Mathematics at Pearson
10-2013 - 12-2015
National Math Specialist at Pearson
7-2012 - 9-2013
Math Specialist Grades 6-8 at Chicago Public Schools

Education

1985 - 1987
MBA from University of Chicago
1987 - 1988
Master of Arts (M.A.) from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President Product Management and Marketing, K-12 Math at Savvas Learning Company
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Heidi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Heidi take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Heidi

Personality Compatibility


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