Heidi Chiu in

Heidi Chiu

Critic · DISC type C
Marketing Director, Crackers at Mondelēz International
📍 Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Marketing Director, Crackers
Job Level
Mid-senior
Location
Canada
Personality Overview

How Heidi shows up

Precise
ROI Driven
Objective Thinker

They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Heidi cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2024
Marketing Director, Crackers
Mondelēz International
11-2020 - 3-2024
Head of Marketing, Shopper Marketing and eCommerce - Canada
Henkel
9-2019 - 11-2020
Senior Category Marketing Manager - Capsules, U.S. and Canada
Mother Parkers Tea & Coffee
9-2018 - 9-2019
Head of Marketing
Kent Building Supplies
4-2018 - 9-2018
Senior Brand Manager, Dog Mainmeal
Mars
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2014
Masters of Business Administration
Queen's University
2005 - 2010
BBA
Wilfrid Laurier University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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