Heidi Chiu

Critic
DISC Type : C

Marketing Director, Crackers at Mondelēz International

Canada

Overview

Heidi has no verified overview

Personality Overview

Precise

ROI Driven

Objective Thinker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

3-2024
Marketing Director, Crackers at Mondelēz International
11-2020 - 3-2024
Head of Marketing, Shopper Marketing and eCommerce - Canada at Henkel
9-2019 - 11-2020
Senior Category Marketing Manager - Capsules, U.S. and Canada at Mother Parkers Tea & Coffee
9-2018 - 9-2019
Head of Marketing at Kent Building Supplies
4-2018 - 9-2018
Senior Brand Manager, Dog Mainmeal at Mars

Education

2014 - 2014
Masters of Business Administration from Queen's University
2005 - 2010
BBA from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : Mid-senior Designation : Marketing Director, Crackers at Mondelēz International
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Heidi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Heidi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Heidi

Personality Compatibility


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