Heidi Higgins

Inquirer
DISC Type : dc

Director of Corporate Marketing at Beacon Bank

Pittsfield, Massachusetts, United States

Overview

Heidi has no verified overview

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

1-2026
Director of Corporate Marketing at Beacon Bank
3-2023 - 1-2026
FVP, Marketing Officer at Berkshire Bank
1-2019 - 3-2023
VP, Marketing Officer at Berkshire Bank
8-2015 - 12-2018
AVP, Marketing Officer at Berkshire Bank
9-2010 - 11-2011
Assistant Vice President of Marketing & Product Development at Legacy Banks

Education

2010 - 2013
Wharton Leadership Certificate from ABA Stonier Graduate School of Banking
1991 - 1995
Bachelors from Bentley University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Pittsfield, Massachusetts, United States Job Level : Mid-senior Designation : Director of Corporate Marketing at Beacon Bank
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Heidi

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • Their decision making speed is somewhere in the middle.
  • Can Heidi take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Heidi

Personality Compatibility


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