Heidi Hillman

Inspirer
DISC Type : id

Managing Partner at FranNet

United States

Overview

Heidi Hillman is a multi-unit franchise owner and consultant with a background in corporate partnership strategy. An alumna of North Carolina State University, she leverages her experience to guide aspiring entrepreneurs at FranNet Carolinas while simultaneously scaling her own business, Splash and Dash, across the Charlotte area. Colleagues have described her as a successful and great recruiter.

Outside of her franchise operations, Heidi is a high-energy fitness instructor who enjoys contemporary dance music and Reality TV. A dog lover herself with a black labrador retriever, she is deeply involved in her local community. Her friends describe her as hilarious, supportive, and the glue that holds everyone together.

Unique Fact: Before entering the franchising world, Heidi co-founded and operated a successful boutique fitness studio in Charlotte.

Personality Overview

Confident & Optimistic

Decisive

Charming & Persuasive

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Franchise Investment
As both a consultant for FranNet and a multi-unit franchisee, she has deep experience on both sides of the franchise acquisition and growth process.
Multi-Unit Expansion
She is currently executing a plan to open five Splash and Dash franchise locations throughout the Charlotte territory, demonstrating a focus on scaling a business.
Boutique Fitness
She previously co-owned a fitness studio and currently works as a high-energy fitness instructor, indicating a passion for the health and wellness industry.

Media Appearances

Heidi Hillman | FranNet. Featured in FranNet (official website)

See Now

Work History

2-2026
Managing Partner at FranNet
6-2023
Multi-Unit Franchise Owner at Splash and Dash Groomerie & Boutique
6-2015 - 7-2022
Director, Strategy & Corporate Partnerships at AASA, The School Superintendents Association
3-2014 - 6-2015
National Media Partnership Development Manager at American City Business Journals

Education

2005 - 2009
Bachelor's Degree from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : N/A Designation : Managing Partner at FranNet
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Heidi

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Heidi take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Heidi

Personality Compatibility


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