Heidi Isern in

Heidi Isern

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SVP Product Marketing at Ordergroove
📍 San Francisco, California, United States

Heidi Isern is a transformational retail tech leader with 20 years of experience, currently serving as the SVP of Product Marketing at Ordergroove. She specializes in GTM strategies, AI innovation, and human-centered design, having previously led innovation at Narvar and Gap Inc. People often describe her as innovative, energetic, and solutions-driven.

Outside of her executive role, Heidi is a passionate writer and mother. She dedicates her free time to her daughter, the outdoors, and working on her first young adult fiction novel. She is also a public speaker and has been known to host legendary dinner parties.

Unique fact: Heidis personal tagline is "writer. thinker. whiskey drinker. "

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Experience
8 Years
Current Role
SVP Product Marketing
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Heidi cares about

Strategic Storytelling
A core theme in her work, from shaping product narratives at Ordergroove to advising startup CEOs on brand messaging that accelerates fundraising and customer acquisition.
Human-Centered Design
Draws on her experience at IDEO to practice radical empathy for the user, believing that deep customer insight is the starting point for any successful product.
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Career

Work history

6-2025
SVP Product Marketing
Ordergroove
2-2025
Founder, Executive Strategist
Isern Experience Advisory LLC
1-2022 - 1-2025
VP Product Marketing + Design (VP Experience)
Narvar
5-2020 - 1-2022
Head of Innovation and UX
Gap Inc.
6-2018 - 5-2020
Sr Director, Product Management
Gap Inc.
In the press

Media appearances

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Education
BA
University of Washington
MBA exchange
Pontificia Universidad Católica de Chile
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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