Heidi Isern

Trailblazer
DISC Type : DI

SVP Product Marketing at Ordergroove

San Francisco, California, United States

Overview

Heidi Isern is a transformational retail tech leader with 20 years of experience, currently serving as the SVP of Product Marketing at Ordergroove. She specializes in GTM strategies, AI innovation, and human-centered design, having previously led innovation at Narvar and Gap Inc. People often describe her as innovative, energetic, and solutions-driven.

Outside of her executive role, Heidi is a passionate writer and mother. She dedicates her free time to her daughter, the outdoors, and working on her first young adult fiction novel. She is also a public speaker and has been known to host legendary dinner parties.

Unique fact: Heidis personal tagline is "writer. thinker. whiskey drinker. "

Personality Overview

Assertive

Charismatic

Persuasive

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Strategic Storytelling
A core theme in her work, from shaping product narratives at Ordergroove to advising startup CEOs on brand messaging that accelerates fundraising and customer acquisition.
Human-Centered Design
Draws on her experience at IDEO to practice radical empathy for the user, believing that deep customer insight is the starting point for any successful product.
AI in Commerce
Focuses on turning AI innovation into clear value for retailers and is helping shape the agentic AI roadmap and market positioning at Ordergroove.

Media Appearances

Heidi has no verified media appearances

Work History

6-2025
SVP Product Marketing at Ordergroove
2-2025
Founder, Executive Strategist at Isern Experience Advisory LLC
1-2022 - 1-2025
VP Product Marketing + Design (VP Experience) at Narvar
5-2020 - 1-2022
Head of Innovation and UX at Gap Inc.
6-2018 - 5-2020
Sr Director, Product Management at Gap Inc.

Education

BA from University of Washington
MBA exchange from Pontificia Universidad Católica de Chile

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco, California, United States Job Level : Leadership Designation : SVP Product Marketing at Ordergroove
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Heidi

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Heidi take some risk or not?

  • If necessary, they will be ready to take risks.

You And Heidi

Personality Compatibility


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