Heidi Johansen

Critic
DISC Type : C

Global Marketing Coordinator at Lundbeck

Copenhagen, Capital Region of Denmark, Denmark

Overview

With over 15 years in the medical industry, Heidi Johansen is a Global Marketing Coordinator at Lundbeck. She excels in coordinating global initiatives, managing budgets, planning events, and handling HCP contracts for international teams. She is also a trained Tandklinik Assistent.

Heidi has a background in alternative therapies, having worked as a self-employed Reflexologist (Zoneterapeut). Her work involved providing treatments at companies and kindergartens, showcasing an interest in holistic well-being.

She has direct experience in canvassing for new business from her time as a self-employed therapist.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Global Marketing Coordination
Her role centers on supporting global marketing initiatives, including event planning, budget management, and stakeholder coordination within an international team at Lundbeck.
Medical Industry Marketing
Has over 15 years of experience in the medical field at companies like Lundbeck and AstraZeneca, managing marketing materials and coordinating with agencies.
Event & Meeting Planning
Responsible for planning off-site events and meetings, including handling national mini-congresses with up to 150 doctors in a previous role.

Media Appearances

Heidi has no verified media appearances

Work History

10-2016
Global Marketing Coordinator at Lundbeck
8-2015
Nordic Marketing Assistent at AstraZeneca
2007 - 2015
Support & Education Coordinator at AstraZeneca
4-2004 - 10-2007
Tele Marketing at CDM
2001 - 2006
Reflexiologist (Zoneterapeut) at Self Employed

Education

1997 - 1999
Herlev from FDZ zoneterapiskolen
7-1987 - 8-1989
Tandklinik Assistent from Panum Instituttet

More Information

Social Presence :

Prographics :

Exp : 38 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Junior Designation : Global Marketing Coordinator at Lundbeck
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Heidi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Heidi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Heidi

Personality Compatibility


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