Heidi Ketvertis in

Heidi Ketvertis

Questioner · DISC type c
Vice President of Global Brand Marketing, Tools & Outdoor at Stanley Black & Decker, Inc.
📍 Greater Cleveland, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Vice President of Global Brand Marketing, Tools & Outdoor
Job Level
Senior
Location
Greater Cleveland, United States
Personality Overview

How Heidi shows up

Systematic
Value Seeker
Price-Sensitive

They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Heidi cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2022
Vice President of Global Brand Marketing, Tools & Outdoor
Stanley Black & Decker, Inc.
12-2021 - 10-2022
Vice President of Global Customer Experience, Outdoor
Stanley Black & Decker, Inc.
9-2016 - 12-2021
Vice President of Marketing
MTD Products
8-2014 - 9-2016
Senior Director of Marketing
MTD Products
3-2008 - 8-2014
Director of Marketing Communications - Mass Retail Group
MTD Products
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2005 - 2006
MBA
Baldwin Wallace University
1996 - 2000
BBA
University of Notre Dame
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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