Heidi Liu in

Heidi Liu

Questioner · DISC type c
Lead Designer at GEICO
📍 Rockville, Maryland, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
7 Years
Current Role
Lead Designer
Job Level
Middle
Location
Rockville, Maryland, United States
Personality Overview

How Heidi shows up

Value Seeker
Cautious & Analytical
Systematic

They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Heidi cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Lead Designer
GEICO
5-2022 - 2-2025
Senior Product Designer
GEICO
12-2020 - 5-2022
Product Designer
General Motors
6-2019 - 12-2020
Product Designer
Ford Motor Company
12-2018 - 6-2019
Junior Graphic Designer
Merkle
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
9-2014 - 4-2018
Bachelor of Fine Arts (BFA)
University of Michigan
Transportation Design
College for Creative Studies
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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