Heidi Liu

Questioner
DISC Type : c

Lead Designer at GEICO

Rockville, Maryland, United States

Overview

Heidi has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

1-2025
Lead Designer at GEICO
5-2022 - 2-2025
Senior Product Designer at GEICO
12-2020 - 5-2022
Product Designer at General Motors
6-2019 - 12-2020
Product Designer at Ford Motor Company
12-2018 - 6-2019
Junior Graphic Designer at Merkle

Education

9-2014 - 4-2018
Bachelor of Fine Arts (BFA) from University of Michigan
Transportation Design from College for Creative Studies

More Information

Social Presence :

Prographics :

Exp : 7 Location : Rockville, Maryland, United States Job Level : Middle Designation : Lead Designer at GEICO
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Heidi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Heidi take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Heidi

Personality Compatibility


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