IAN Ainslie
Associate Director, Commercial Strategy at Coca Cola Enterprises
📍 Greater Reading Area, United Kingdom
Ian Ainslie is a seasoned commercial strategy leader at Coca-Cola, currently shaping the strategy for the GB business unit. With a background in shopper marketing and category development, he specializes in creating commercial plans for immediate consumption products. He holds a BA (Hons) from Lanchester University.
His core focus is on developing and executing commercial strategies for Coca-Colas extensive portfolio of brands and channels.
Read the full overview →Experience
20 Years
Current Role
Associate Director, Commercial Strategy
Job Level
Mid-senior
Location
Greater Reading Area, United Kingdom
Personality Overview
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Priorities
Topics IAN cares about
Commercial Strategy
As Associate Director, he creates the commercial strategy for all of Coca-Cola Enterprises' immediate consumption packs across various brands and channels.
Shopper Marketing
His experience includes a senior role as Head of Shopper Marketing, indicating a deep understanding of consumer behavior at the point of purchase.
Career
Work history
9-2010
Associate Director, Commercial Strategy
Coca Cola Enterprises
8-2007 - 8-2010
Head of Shopper Marketing
Coca-Cola Enterprises
8-2005 - 8-2008
Category Development Controler
Coca-Cola Enterprises
In the press
Media appearances
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Education
1984 - 1987
BA( Hons)
Lanchester University
Social presence
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