Ian Ainslie is a seasoned commercial strategy leader at Coca-Cola, currently shaping the strategy for the GB business unit. With a background in shopper marketing and category development, he specializes in creating commercial plans for immediate consumption products. He holds a BA (Hons) from Lanchester University.
His core focus is on developing and executing commercial strategies for Coca-Colas extensive portfolio of brands and channels.
IAN Ainslie
Associate Director, Commercial Strategy at Coca Cola Enterprises
Greater Reading Area, United Kingdom
Overview
Topics They Care About
Commercial Strategy
As Associate Director, he creates the commercial strategy for all of Coca-Cola Enterprises' immediate consumption packs across various brands and channels.
Shopper Marketing
His experience includes a senior role as Head of Shopper Marketing, indicating a deep understanding of consumer behavior at the point of purchase.
CPG Industry
[Predicted] His long-term career at Coca-Cola suggests a strong interest in trends and developments within the consumer packaged goods sector.
Media Appearances
IAN has no verified media appearances
Work History
9-2010
Associate Director, Commercial Strategy at Coca Cola Enterprises
8-2007 - 8-2010
Head of Shopper Marketing at Coca-Cola Enterprises
8-2005 - 8-2008
Category Development Controler at Coca-Cola Enterprises
Education
1984 - 1987
BA( Hons) from Lanchester University
More Information
Social Presence :
Prographics :
Exp : 20
Location : Greater Reading Area, United Kingdom
Job Level : Mid-senior
Designation : Associate Director, Commercial Strategy at Coca Cola Enterprises
