Heidi Scammons

Wildcard
DISC Type : ics

Director Digital Marketing at The Hartford

Springfield, Massachusetts Metropolitan Area, United States

Overview

Heidi has no verified overview

Personality Overview

Friendly But Slow

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

8-2022
Director Digital Marketing at The Hartford
4-2016
Assistant Director of Digital Marketing at The Hartford
1-2012 - 4-2016
Sr. eBusiness Marketing Consultant at The Hartford
9-2011 - 1-2012
Marketing Manager at The Hartford
5-2008 - 8-2008
Marketing Intern at The Hartford

Education

2010 - 2012
Graduate from Bay Path University
2004 - 2008
BA from Westfield State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Springfield, Massachusetts Metropolitan Area, United States Job Level : Mid-senior Designation : Director Digital Marketing at The Hartford
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Heidi

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Heidi take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Heidi

Personality Compatibility


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