Helen Bass da Silva

Observer
DISC Type : ci

Head of Marketing at Virgin Media O2

London Area, United Kingdom

Overview

Helen Bass da Silva is the Head of Marketing at Virgin Media O2, where she leads marketing communications for the SOHO audience. Her expertise spans brand strategy, market presence, and customer engagement. She holds a Bachelor of Arts from Chichester University and a CIM certification.

Helen publicly celebrates her teams successes, frequently acknowledging colleagues and agency partners for their collaborative work on major brand and trading campaigns like their Black Friday initiatives.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Small Business Marketing
Her current role is focused on leading all marketing communications for the SOHO (Small Office/Home Office) audience at Virgin Media O2.
Customer Acquisition
She has held multiple senior roles, including Head of Acquisition, focused on acquiring new customers through various marketing strategies.
Brand Strategy
A key responsibility in her role is the focus on brand strategy and enhancing market presence for her segment.

Media Appearances

Helen has no verified media appearances

Work History

7-2024
Head of Marketing at Virgin Media O2
4-2023
Head of Acquisition at Virgin Media O2
12-2021
Marketing Lead at Virgin Media O2
9-2012 - 1-2022
Senior Campaign Marketing Manager at Virgin Media
10-2007 - 8-2012
Marketing Manager at Virgin Media

Education

Mini MBA from MiniMBA
1996 - 1999
Bachelor or Arts from Chichester University

More Information

Social Presence :

Prographics :

Exp : 26 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Virgin Media O2
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Helen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Helen take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Helen

Personality Compatibility


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