Helen Bassett

Energizer
DISC Type : I

SVP, Events & Experiences | Live Journalism & Events at Dow Jones

United States

Overview

Helen has no verified overview

Personality Overview

Informal

Big Picture Person

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Helen has no verified topics they care about

Media Appearances

Helen has no verified media appearances

Work History

9-2022
SVP, Events & Experiences | Live Journalism & Events at Dow Jones
2-2022
VP, Events, Experiences & Digital Strategy | Live Journalism & Events at Dow Jones
6-2017
VP, Events at Dow Jones
12-2015 - 7-2017
Events Director at Dow Jones
5-2014 - 9-2015
Head of Culture and Communications at Global

Education

Bachelor of Arts - BA from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Leadership Designation : SVP, Events & Experiences | Live Journalism & Events at Dow Jones
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Helen

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Helen take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Helen

Personality Compatibility


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