Helen Bradwell

Wildcard
DISC Type : sic

Co Managing Director at APJ European Supplies

Greater Portsmouth Area, United Kingdom

Overview

Helen Bradwell is the Managing Director of APJ European Supplies Ltd, a UK-based global distributor of commercial refrigeration and air conditioning components. She has progressed through various roles within the family-founded company, from sales and purchasing to her current leadership position, demonstrating deep industry expertise.

Family is a central aspect of her life, as she works alongside her siblings in the business founded by their late father, Eddie. She is actively involved in supporting her family, notably leading a public fundraising effort for her sister who was diagnosed with a serious spinal condition.

APJ European Supplies is a family legacy, founded by her father in 1994, which she now leads with her brother.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Family in Business
Manages the company founded by her father, working directly with her siblings. This shows a deep commitment to both her family and the business they built together.
Refrigeration Components
As the MD of a key UK distributor, she is an expert in the import, export, and wholesale of components for the refrigeration and air conditioning sectors.
Supporting Health Causes
Publicly organized a fundraiser for her sister following a devastating medical diagnosis, showing a strong commitment to family well-being and health-related challenges.

Media Appearances

About Us | Enhance Your Refrigeration Solutions — Contact Us. Featured in APJ European Supplies

See Now

Work History

8-2018
Co Managing Director at APJ European Supplies
1-2012 - 7-2018
Purchasing Manager at APJ EUROPEAN SUPPLIES LIMITED
1-2001 - 1-2012
Sales And Purchasing at APJ EUROPEAN SUPPLIES LIMITED

Education

1997 - 1999
Meeting and Event Planning from HSDC Havant & South Downs
1991 - 1995
Education details unavailable from Mayfield School Portsmouth

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Portsmouth Area, United Kingdom Job Level : Mid-senior Designation : Co Managing Director at APJ European Supplies
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Helen

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Helen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Helen

Personality Compatibility


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