Helen Hartley

Questioner
DISC Type : c

Managing Director at Mummy Meegz

Thorp Arch, England, United Kingdom

Overview

Helen Hartley is the Managing Director of the vegan chocolate brand Mummy Meegz, leveraging her extensive commercial experience from her time as Commercial Director at Greencore. She holds a Bachelor of Arts from the University of Hull and in 2024 was named Best Vegan Milk Chocolate Brand Managing Director by SME News.

Helen is driven by a mission to create excellent chocolate without animal products. She emphasizes the importance of minimizing environmental impact through the entire product lifecycle, including the use of sustainable and home-compostable packaging to protect marine life.

She is at the forefront of bringing innovative vegan products, like the popular "Chuckie Egg, " to a wider market through major retail partnerships.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Vegan Food Innovation
Leads a company on a mission to show "that chocolate can be mind-blowingly good without the need for animal products, " focusing on product relaunches like the Chuckie Egg.
Sustainable Packaging
Actively partners with suppliers to use 100% home-compostable packaging to minimize the brand's impact on animals and marine life.
Retail Partnerships
Focuses on launching products into major UK supermarkets, such as the oat milk Chuckie Egg's nationwide launch in ASDA stores.

Media Appearances

Mummy Meegz - Managing Director of the Year Awards. Featured in SME News

See Now

Work History

7-2021
Managing Director at Mummy Meegz
9-2016 - 6-2019
Commercial Director at Greencore
8-2010 - 9-2016
Account controller at Greencore

Education

1995 - 1998
Bachelor of Arts (B.A.) from University of Hull
Education details unavailable from Royds

More Information

Social Presence :

Prographics :

Exp : 13 Location : Thorp Arch, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Mummy Meegz
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Helen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Helen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Helen

Personality Compatibility


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