Helen Johnston in

Helen Johnston

Login to view DISC.
Founder at SUCSEED
📍 London, England, United Kingdom

Helen Johnston is the founder of health food brand SUCSEED, leveraging over 20 years of experience as a content and editorial director for major brands like Tesco. A trained nutritionist, she combines her media background with a passion for organic, regeneratively farmed foods. Colleagues have described her as inspiring, creative, and highly talented.

Originally from Norfolk, Helen grew up on her familys farm, which inspired her current venture and where she experiments with growing seeds. She is deeply passionate about combating the modern health crisis and is also the Brand Director for Hales Hall, a luxury wedding venue, showcasing her diverse brand-building expertise.

Unique fact: As editor of Tesco Magazine, she grew the publication to become the UKs most-read title with 7 million readers and interviewed former Prime Minister David Cameron.

Read the full overview →
Current Role
Founder
Location
London, England, United Kingdom
Personality Overview

How Helen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Helen cares about

Health and Nutrition
Founded a health food company and has trained as a nutritionist to help combat the modern health crisis.
Regenerative Farming
Her company, SUCSEED, specializes in simple, organic, and regeneratively farmed seeds and botanicals, a practice she experiments with on her family farm in Norfolk.
+5 more topics Login to view topics
Career

Work history

3-2025
Founder
SUCSEED
6-2018 - 12-2019
Editorial Director
The River Group
3-2017
Brand Director & Consultant Content Director
THE GREAT BARN AT HALES HALL
7-2013 - 6-2018
Content Director
Cedar Communications
2011 - 6-2013
Editor, Tesco Magazine
Cedar Communications
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-2023 - 6-2025
Third year student
CNM College of Naturopathic Medicine
9-1995 - 12-1995
Post graduate course
University of the Arts London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Helen. Free, 10 seconds.