Helen Johnston

Inspirer
DISC Type : di

Founder at SUCSEED

London, England, United Kingdom

Overview

Helen Johnston is the founder of health food brand SUCSEED, leveraging over 20 years of experience as a content and editorial director for major brands like Tesco. A trained nutritionist, she combines her media background with a passion for organic, regeneratively farmed foods. Colleagues have described her as inspiring, creative, and highly talented.

Originally from Norfolk, Helen grew up on her familys farm, which inspired her current venture and where she experiments with growing seeds. She is deeply passionate about combating the modern health crisis and is also the Brand Director for Hales Hall, a luxury wedding venue, showcasing her diverse brand-building expertise.

Unique fact: As editor of Tesco Magazine, she grew the publication to become the UKs most-read title with 7 million readers and interviewed former Prime Minister David Cameron.

Personality Overview

Fast Adopter

Confident & Optimistic

Charming & Persuasive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Health and Nutrition
Founded a health food company and has trained as a nutritionist to help combat the modern health crisis.
Regenerative Farming
Her company, SUCSEED, specializes in simple, organic, and regeneratively farmed seeds and botanicals, a practice she experiments with on her family farm in Norfolk.
Brand Storytelling
Has over two decades of experience as a Content and Editorial Director for major agencies and brands, including overseeing all content channels for Tesco.

Media Appearances

Helen has no verified media appearances

Work History

3-2025
Founder at SUCSEED
6-2018 - 12-2019
Editorial Director at The River Group
3-2017
Brand Director & Consultant Content Director at THE GREAT BARN AT HALES HALL
7-2013 - 6-2018
Content Director at Cedar Communications
2011 - 6-2013
Editor, Tesco Magazine at Cedar Communications

Education

1-2023 - 6-2025
Third year student from CNM College of Naturopathic Medicine
9-1995 - 12-1995
Post graduate course from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Founder at SUCSEED
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Helen

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Helen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Helen

Personality Compatibility


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