Helen Lefler

Examiner
DISC Type : cs

Manager of Marketing & Tourism Development at Tourism Partnership of Niagara

St Catharines, Ontario, Canada

Overview

Helen has no verified overview

Personality Overview

Late Adopter

Overcautious

Unexpressive

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Helen has no verified topics they care about

Media Appearances

Helen has no verified media appearances

Work History

8-2025
Manager of Marketing & Tourism Development at Tourism Partnership of Niagara
12-2022 - 8-2025
Manager of Marketing and Communications at FirstOntario Performing Arts Centre
5-2015 - 12-2022
Digital Marketing Manager at Loud+Clear
1-2015 - 5-2015
Public Relations Intern at Enterprise Canada
3-2014 - 7-2014
Project Manager at Dacon Services

Education

2014 - 2015
Graduate Degree from Niagara College
2007 - 2011
Bachelor of Business Management from University of Guelph

More Information

Social Presence :

Prographics :

Exp : 11 Location : St Catharines, Ontario, Canada Job Level : Middle Designation : Manager of Marketing & Tourism Development at Tourism Partnership of Niagara
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Helen

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Helen take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Helen

Personality Compatibility


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