Helen Tobin in

Helen Tobin

Captain · DISC type SD
Head of Brand & Communications at Substack
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Head of Brand & Communications
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Helen shows up

Planner & Achiever
Dynamic But Sincere
Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Helen cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
Head of Brand & Communications
Substack
8-2022 - 9-2025
Head Of Communications
Substack
11-2021 - 8-2022
Communications Lead
Substack
4-2020 - 11-2021
Director, Communications
The Atlantic
7-2018 - 4-2020
Senior Manager, Communications
The Atlantic
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2019 - 2021
MBA - Specializations in Finance
NYU Stern School of Business
2009 - 2013
Bachelor of Arts - Public Relations (Cum Laude)
University of Southern California
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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