Helena Winkler

Judge
DISC Type : Dc

Global Head of SaaS Portfolio Marketing at Rockwell Automation

San Francisco Bay Area, United States

Overview

Helena Winkler is a B2B product marketing leader specializing in SaaS and DaaS. With an M. S. from UC Berkeley, she excels at driving revenue growth through customer-centric GTM strategies, product launches, and demand generation. Colleagues describe her as sharp, energetic, and an "absolute rockstar. "

Based on her professional focus, she appears deeply invested in the evolution of industrial technology and cybersecurity. Her career demonstrates a consistent drive to transform and grow businesses, from early-stage companies to large global enterprises.

Unique fact: While at Epicor, she crafted a differentiated positioning strategy that Gartner acclaimed as a “Nirvana message, ” doubling the companys leads.

Personality Overview

Generally Skeptic

Demanding

Objective Thinker

They like to move fast and expect the same from others.  They respond better to strong and respectful interactions. They take a lot of pride in personal achievements.

Topics They Care About

Go-to-Market Strategy
A core theme in her headline and multiple leadership roles, focused on creating high-impact strategies that deliver awareness, engagement, and revenue growth.
SaaS Portfolio Marketing
This is the focus of her current global head role at Rockwell Automation and is listed as a primary area of her expertise.
Industrial Automation
Her recent activity is centered on Rockwell Automation's solutions for OEMs, smart machines, and digital transformation in the industrial sector.

Media Appearances

Helena has no verified media appearances

Work History

3-2021
Global Head of SaaS Portfolio Marketing at Rockwell Automation
2-2019 - 11-2020
Director, Product Marketing at Malwarebytes
1-2018 - 1-2019
Senior Product Marketing Consultant at Aventi Group
1-2016 - 11-2017
Vice President, Marketing at RealScout
2006 - 2015
Director, Product Marketing and Demand Generation at Epicor Software

Education

M.S. from University of California, Berkeley
B.S. from Columbia University

More Information

Social Presence :

Prographics :

Exp : 40 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Global Head of SaaS Portfolio Marketing at Rockwell Automation
URL has been copied!

Insights For Selling To Helena

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helena is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Helena

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Helena move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Helena take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Helena

Personality Compatibility


Other Rockwell Automation Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.