Helena Winkler in

Helena Winkler

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Global Head of SaaS Portfolio Marketing at Rockwell Automation
📍 San Francisco Bay Area, United States

Helena Winkler is a B2B product marketing leader specializing in SaaS and DaaS. With an M. S. from UC Berkeley, she excels at driving revenue growth through customer-centric GTM strategies, product launches, and demand generation. Colleagues describe her as sharp, energetic, and an "absolute rockstar. "

Based on her professional focus, she appears deeply invested in the evolution of industrial technology and cybersecurity. Her career demonstrates a consistent drive to transform and grow businesses, from early-stage companies to large global enterprises.

Unique fact: While at Epicor, she crafted a differentiated positioning strategy that Gartner acclaimed as a “Nirvana message, ” doubling the companys leads.

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Experience
40 Years
Current Role
Global Head of SaaS Portfolio Marketing
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Helena cares about

Go-to-Market Strategy
A core theme in her headline and multiple leadership roles, focused on creating high-impact strategies that deliver awareness, engagement, and revenue growth.
SaaS Portfolio Marketing
This is the focus of her current global head role at Rockwell Automation and is listed as a primary area of her expertise.
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Career

Work history

3-2021
Global Head of SaaS Portfolio Marketing
Rockwell Automation
2-2019 - 11-2020
Director, Product Marketing
Malwarebytes
1-2018 - 1-2019
Senior Product Marketing Consultant
Aventi Group
1-2016 - 11-2017
Vice President, Marketing
RealScout
2006 - 2015
Director, Product Marketing and Demand Generation
Epicor Software
In the press

Media appearances

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Education
M.S.
University of California, Berkeley
B.S.
Columbia University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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