Helene Basse in

Helene Basse

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Nordic Consumer Insights & Business Development Manager at The Estée Lauder Companies Inc.
📍 Copenhagen, Capital Region of Denmark, Denmark

Helene is a strategic leader with over 20 years of experience in the luxury beauty and marketing sectors. Currently the Nordic Consumer Insights & Business Development Manager at Estée Lauder, she holds M. Sc. degrees from Copenhagen Business School and HEC Montréal. Colleagues describe her as creative, competent, and an ambitious leader.

Helene is passionate about leveraging her professional platform for social impact. She recently led The Estée Lauder Companies Nordic Breast Cancer Campaign, organizing community events and engaging with students on purpose-driven initiatives. She is a vocal advocate for creating exceptional consumer experiences and fostering inclusive work environments.

She was recently nominated for an Inclusion, Diversity & Equity Award at The Estée Lauder Companies.

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Experience
21 Years
Current Role
Nordic Consumer Insights & Business Development Manager
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Helene cares about

Luxury Brand Strategy
Her career spans over two decades, focusing on elevating luxury beauty and jewelry brands through strategic marketing, commercial excellence, and brand growth.
Corporate Social Responsibility
Actively leads corporate initiatives, recently serving as the Project Lead for The Estée Lauder Companies' Nordic Breast Cancer Campaign to raise awareness and support.
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Career

Work history

7-2023
Nordic Consumer Insights & Business Development Manager
The Estée Lauder Companies Inc.
2-2022 - 7-2023
Nordic Brand Director
The Estée Lauder Companies Inc.
5-2019 - 2-2022
Nordic Consumer Marketing Manager
The Estée Lauder Companies Inc.
10-2015 - 5-2019
Head of Marketing
Dulong Fine Jewelry
6-2010 - 10-2015
Global Marketing Director
DYRBERG/KERN
In the press

Media appearances

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Education
1997 - 2000
M.Sc./Cand.merc.
Copenhagen Business School
1998 - 1998
M.Sc.
HEC Montréal
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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