Helene Basse

Judge
DISC Type : Dc

Nordic Consumer Insights & Business Development Manager at The Estée Lauder Companies Inc.

Copenhagen, Capital Region of Denmark, Denmark

Overview

Helene is a strategic leader with over 20 years of experience in the luxury beauty and marketing sectors. Currently the Nordic Consumer Insights & Business Development Manager at Estée Lauder, she holds M. Sc. degrees from Copenhagen Business School and HEC Montréal. Colleagues describe her as creative, competent, and an ambitious leader.

Helene is passionate about leveraging her professional platform for social impact. She recently led The Estée Lauder Companies Nordic Breast Cancer Campaign, organizing community events and engaging with students on purpose-driven initiatives. She is a vocal advocate for creating exceptional consumer experiences and fostering inclusive work environments.

She was recently nominated for an Inclusion, Diversity & Equity Award at The Estée Lauder Companies.

Personality Overview

Quality Focused

Demanding

Features Driven

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Luxury Brand Strategy
Her career spans over two decades, focusing on elevating luxury beauty and jewelry brands through strategic marketing, commercial excellence, and brand growth.
Corporate Social Responsibility
Actively leads corporate initiatives, recently serving as the Project Lead for The Estée Lauder Companies' Nordic Breast Cancer Campaign to raise awareness and support.
Exceptional Consumer Experiences
Passionate about transforming consumer insights into strategies that build strong brand engagement across retail, wholesale, and e-commerce channels.

Media Appearances

Helene has no verified media appearances

Work History

7-2023
Nordic Consumer Insights & Business Development Manager at The Estée Lauder Companies Inc.
2-2022 - 7-2023
Nordic Brand Director at The Estée Lauder Companies Inc.
5-2019 - 2-2022
Nordic Consumer Marketing Manager at The Estée Lauder Companies Inc.
10-2015 - 5-2019
Head of Marketing at Dulong Fine Jewelry
6-2010 - 10-2015
Global Marketing Director at DYRBERG/KERN

Education

1997 - 2000
M.Sc./Cand.merc. from Copenhagen Business School
1998 - 1998
M.Sc. from HEC Montréal

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Nordic Consumer Insights & Business Development Manager at The Estée Lauder Companies Inc.
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Insights For Selling To Helene

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helene is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Helene

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Helene move?

  • They can take decisions very fast if you manage to convince them.
  • Can Helene take some risk or not?

  • The risks don’t matter much to them.

You And Helene

Personality Compatibility


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