Helene Birk

Critic
DISC Type : C

Med i Indstillingsudvalget at Dansk Erhverv

Greater Aarhus Area, Denmark

Overview

Helene Birk is the CMO at XL-BYG, bringing over 25 years of experience in marketing, branding, and digitalization. A graduate of the University of Southern Denmark, she is a key leader in the companys digital transformation. Colleagues describe her as energetic, open-minded, a capable manager, and a skilled marketing professional.


Helene has been instrumental in XL-BYGs digital evolution, having spearheaded the development and launch of two new web platforms.

Personality Overview

Objective Thinker

Critic

Precise

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Digital Transformation
She has played a central role in XL-BYG's digital transformation, including the launch of two new web platforms to enhance the company's market position.
Content-Driven Commerce
Advocates for 'brandcommerce' sites, which integrate relevant digital content like articles and guides directly with products to support the customer's purchasing journey.
Marketing Awards
Serves as a jury member for the Effie Awards and Clever Content awards, demonstrating a commitment to recognizing and upholding excellence within the marketing industry.

Media Appearances

Helene has no verified media appearances

Work History

1-2025 - 3-2025
Med i Indstillingsudvalget at Dansk Erhverv
11-2024 - 11-2025
Jurymedlem at Clever Content
6-2023 - 10-2025
Jurymedlem at Effie Awards Danmark
8-2018
CMO at XL-BYG a.m.b.a.
8-2017 - 7-2018
CMO at House Doctor Group

Education

1989 - 1994
Cand.negot from Syddansk Universitet - University of Southern Denmark
1984 - 1987
Studenter eksamen from Paderup Gymnasium

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Aarhus Area, Denmark Job Level : Leadership Designation : Med i Indstillingsudvalget at Dansk Erhverv
URL has been copied!

Insights For Selling To Helene

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helene is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Helene

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Helene move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Helene take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Helene

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.