Helene Birk in

Helene Birk

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Med i Indstillingsudvalget at Dansk Erhverv
📍 Greater Aarhus Area, Denmark

Helene Birk is the CMO at XL-BYG, bringing over 25 years of experience in marketing, branding, and digitalization. A graduate of the University of Southern Denmark, she is a key leader in the companys digital transformation. Colleagues describe her as energetic, open-minded, a capable manager, and a skilled marketing professional.

Helene has been instrumental in XL-BYGs digital evolution, having spearheaded the development and launch of two new web platforms.

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Experience
29 Years
Current Role
Med i Indstillingsudvalget
Job Level
Leadership
Location
Greater Aarhus Area, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Helene cares about

Digital Transformation
She has played a central role in XL-BYG's digital transformation, including the launch of two new web platforms to enhance the company's market position.
Content-Driven Commerce
Advocates for 'brandcommerce' sites, which integrate relevant digital content like articles and guides directly with products to support the customer's purchasing journey.
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Career

Work history

1-2025 - 3-2025
Med i Indstillingsudvalget
Dansk Erhverv
11-2024 - 11-2025
Jurymedlem
Clever Content
6-2023 - 10-2025
Jurymedlem
Effie Awards Danmark
8-2018
CMO
XL-BYG a.m.b.a.
8-2017 - 7-2018
CMO
House Doctor Group
In the press

Media appearances

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Education
1989 - 1994
Cand.negot
Syddansk Universitet - University of Southern Denmark
1984 - 1987
Studenter eksamen
Paderup Gymnasium
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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