Hendrika Willemse-Vreugdenhil

Captain
DISC Type : DS

Story Maker at StoryYo

Haarlem, North Holland, Netherlands

Overview

Hendrika is a performance strategist in the IT and tech industry, leveraging over 23 years of experience to help companies excel. She is the founder of StoryYo and She in IT, an author, and a speaker. Colleagues describe her as a driven, strategic, and inspiring leader with strong coaching skills, who has generated over €150M in sales.

Outside of her tech career, Hendrika is a 3x World Champion and 2x European Champion in karate. This background in elite sports shaped her "Black Belt Mindset, " which emphasizes discipline, resilience, and performing under pressure—principles she now applies to the business world to coach high-performing teams.

Unique fact: She successfully built and sold her own IT company before holding management positions at several corporate tech firms.

Personality Overview

Dynamic But Sincere

Consummate Professional

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

High-Performance Sales
Author of "High-Performance Sales" and focuses on coaching sales professionals to move beyond mediocrity using powerful strategies and a disciplined mindset.
Women in Tech
As the founder of "She in IT, " she is on a mission to empower and support female leaders, fostering diversity and inclusion within the technology industry.
The MSP Market
Her recent social media activity and events like "MSP Late Night" show a strong focus on the challenges and growth opportunities within the Managed Service Provider sector.

Media Appearances

Hendrika has no verified media appearances

Work History

1-2025
Story Maker at StoryYo
3-2021
Founder at She in IT
3-2021
Inspirational and motivational speaker at www.hendrika-willemse.com
7-2023 - 10-2024
Country Manager G Cloud at Devoteam
10-2016 - 3-2021
Account Manager Central Government at Nutanix

Education

2004 - 2007
Bachelor's degree from Rotterdam University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 8 Location : Haarlem, North Holland, Netherlands Job Level : Leadership Designation : Story Maker at StoryYo
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Insights For Selling To Hendrika

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hendrika is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Hendrika

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Hendrika move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Hendrika take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Hendrika

Personality Compatibility


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