Hendrika Willemse-Vreugdenhil in

Hendrika Willemse-Vreugdenhil

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Story Maker at StoryYo
📍 Haarlem, North Holland, Netherlands

Hendrika is a performance strategist in the IT and tech industry, leveraging over 23 years of experience to help companies excel. She is the founder of StoryYo and She in IT, an author, and a speaker. Colleagues describe her as a driven, strategic, and inspiring leader with strong coaching skills, who has generated over €150M in sales.

Outside of her tech career, Hendrika is a 3x World Champion and 2x European Champion in karate. This background in elite sports shaped her "Black Belt Mindset, " which emphasizes discipline, resilience, and performing under pressure—principles she now applies to the business world to coach high-performing teams.

Unique fact: She successfully built and sold her own IT company before holding management positions at several corporate tech firms.

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Experience
8 Years
Current Role
Story Maker
Job Level
Leadership
Location
Haarlem, North Holland, Netherlands
Personality Overview

How Hendrika shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hendrika cares about

High-Performance Sales
Author of "High-Performance Sales" and focuses on coaching sales professionals to move beyond mediocrity using powerful strategies and a disciplined mindset.
Women in Tech
As the founder of "She in IT, " she is on a mission to empower and support female leaders, fostering diversity and inclusion within the technology industry.
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Career

Work history

1-2025
Story Maker
StoryYo
3-2021
Founder
She in IT
3-2021
Inspirational and motivational speaker
www.hendrika-willemse.com
7-2023 - 10-2024
Country Manager G Cloud
Devoteam
10-2016 - 3-2021
Account Manager Central Government
Nutanix
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2007
Bachelor's degree
Rotterdam University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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