Henrik Bornø

Critic
DISC Type : C

Salgsdirektør at Hybel

Region of Southern Denmark, Denmark

Overview

Henrik Bornø is a results-oriented Sales and Marketing Director at Hybel, with a strong ability to translate theory into practice and achieve significant results. He has a Certificate in Business Administration and a background in sales, service, and leadership. Colleagues describe him as professional, structured, and highly motivated.

He is passionate about building more than just houses, focusing on creating "homes built for memories. " Henrik shows a strong commitment to community development, viewing business partnerships as opportunities for mutual growth. This is evident in his active role in Hybels collaboration with the local football club, AC Horsens.

An interesting fact is his instrumental role in making Hybel the stadium sponsor for AC Horsens, which includes initiatives to provide free match access to the local community.

Personality Overview

Information Seeker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Sales Leadership
As Sales Director, he emphasizes a results-oriented approach and has a documented history of creating positive outcomes and motivating sales teams.
Community Engagement
He actively supports the local community through Hybel's sponsorship of the AC Horsens football club, aiming to provide shared experiences for residents.
Strategic Partnerships
His public posts often highlight successful collaborations, viewing partnerships as a way to create mutual value beyond simple logo exposure.

Media Appearances

Henrik has no verified media appearances

Work History

5-2023
Salgsdirektør at Hybel
8-2021 - 5-2023
CCO at VICA Danmark
9-2020 - 8-2021
General Manager at green light a/s
10-2017 - 9-2020
Regionsdirektør Syd at eurodan-huse as
8-2016 - 9-2017
Akademi- & uddannelsesansvarlig at eurodan-huse as

Education

2017 - 2019
Continuous Business Improvement - Ledelse from New Future Formula
2012 - 2013
Certificate in Business Administration (DIP) from Probana

More Information

Social Presence :

Prographics :

Exp : 22 Location : Region of Southern Denmark, Denmark Job Level : N/A Designation : Salgsdirektør at Hybel
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Insights For Selling To Henrik

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henrik is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Henrik

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Henrik move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Henrik take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Henrik

Personality Compatibility


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