Henrique Elias Buassaly

Questioner
DISC Type : c

Gerente de Trade Marketing at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Henrique is a Trade Marketing Manager at P&G Health, focusing on the direct pharmacy channel. An engineer from EESC-USP with international business studies in Germany, he has a proven record of leading strategic initiatives and managing sales channels, earning recognition for his recent performance.

Passionate about sustainability and social impact, Henrique is committed to the UNs 2030 Agenda. He previously served as President of Enactus São Carlos, where he led his team to a top-four national ranking by developing projects that solve real-world environmental and social problems.

He was recognized as "University Student of the Year 2022" by DSM and Enactus Brasil for his impactful entrepreneurial leadership.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sustainability & ESG
Demonstrated a deep commitment through his ESG internship at GE, creating a project to reduce fleet emissions, and leading sustainability-focused projects with Enactus.
Social Entrepreneurship
As President of Enactus, he led his team to national recognition by creating businesses, like a sustainable thermal coating for vulnerable communities, to generate positive impact.
Go-to-Market Strategy
Has direct experience in strategic planning for go-to-market and business reviews for different sales channels from his time at P&G Health.

Media Appearances

Henrique has no verified media appearances

Work History

10-2024
Gerente de Trade Marketing at Procter & Gamble
11-2023 - 10-2024
SLS - PHC Intern at Procter & Gamble
8-2021 - 8-2022
Presidente at Enactus Campus São Carlos
5-2020 - 8-2021
Gerente de projeto - Domus at Enactus Campus São Carlos
7-2021 - 8-2021
Estagiário de ESG at GE Healthcare

Education

2018 - 12-2024
Bacharelado em Engenharia from EESC-USP / Escola de Engenharia de São Carlos
4-2023 - 9-2023
Business Studies from University of Kassel

More Information

Social Presence :

Prographics :

Exp : 3 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente de Trade Marketing at Procter & Gamble
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Insights For Selling To Henrique

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henrique is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Henrique

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Henrique move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Henrique take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Henrique

Personality Compatibility


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