Henry Barrera

Questioner
DISC Type : c

Head de Sucursales y Ventas Nacionales at Zurich Insurance

Bogotá D.C. Metropolitan Area, Colombia

Overview

Henry Barrera Varela is the Head of Branches and National Sales at Zurich Insurance, with over 25 years of experience leading commercial teams and managing broker channels. His expertise is backed by an MBA in Risk Management from the Universidad de Burgos, focusing on underwriting, claims, and strategic operations.

Outside of work, Henry shows a deep appreciation for Colombian culture, expressing pride in local traditions like the Barranquilla carnival. He values teamwork and celebrates regional successes, enjoying the unique character and hospitality of cities like Medellín while connecting with his allies across the country.

He leads a national sales conference named "Imparables" (Unstoppables), reflecting his focus on building a resilient and motivated team.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Channel Sales Leadership
His career centers on leading national sales teams and managing relationships with crucial brokers and large intermediaries throughout Colombia's insurance market.
Risk Management
He holds a specialized MBA in Risk Management from the Universidad de Burgos, which is central to his 25-year career in the insurance sector.
Team Motivation
He champions perseverance, exemplified by his "Imparables" (Unstoppables) sales event, which celebrates his team's enthusiasm and strategic alignment.

Media Appearances

Henry has no verified media appearances

Work History

5-2025
Head de Sucursales y Ventas Nacionales at Zurich Insurance
10-2024
Gerente Regional at Zurich Insurance
11-2018 - 1-2024
Gerente Sucursal Bogotá at HDI Seguros
8-2014 - 11-2018
Gerente de Suscripcion P & C at Allianz Colombia
8-2013 - 7-2014
Gerente at ASEGURADORA SOLIDARIA DE COLOMBIA

Education

2017 - 2018
MBA con énfasis en Administración de Riesgos from Universidad de Burgos
2015 - 2016
ESPECIALIZACION EN GERENCIA ESTRATEGICA Y NUEVAS TENDENCIAS EN MERCADEO DE SEGUROS from Universidad de Burgos

More Information

Social Presence :

Prographics :

Exp : 31 Location : Bogotá D.C. Metropolitan Area, Colombia Job Level : N/A Designation : Head de Sucursales y Ventas Nacionales at Zurich Insurance
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Insights For Selling To Henry

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henry is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Henry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Henry move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Henry take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Henry

Personality Compatibility


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