Herbert Visser

Go-getter
DISC Type : d

Managing Director at Mediahuis Radio (Radio Veronica | 100% NL | SLAM! | Sublime | Sunlite)

Amsterdam, North Holland, Netherlands

Overview

Herbert Visser is a veteran of the Dutch radio industry, currently the Managing Director at Mediahuis Radio. He is the founder of the popular station 100% NL and has an extensive background as a news presenter and DJ. Colleagues describe him as innovative, inspiring, and a genius in the radio world.

Radio is a lifelong passion for Herbert, a journey that began with pirate radio and evolved into leading major commercial stations. His career reflects a deep dedication to the mediums growth and adaptation, and he continues to shape the industry in an advisory capacity after recently stepping down from his executive role.

Herbert has a unique history as a former land-based and offshore radio pirate, having been taken off the air sixteen times.

Personality Overview

Decisive

Direct & Candid

Challenger

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Radio Broadcasting
His entire career, since the early 1980s, has been dedicated to radio, from being a DJ and newsreader to founding and managing major commercial stations.
Media Entrepreneurship
He founded the successful radio station 100% NL and previously started ANRS, a company that competed with the Dutch national press agency before merging with it.
Dutch Media Landscape
He has been a key figure in the Dutch radio market for decades, navigating turbulent periods like frequency auctions and leading stations like Veronica, SLAM! , and 100% NL.

Media Appearances

Herbert has no verified media appearances

Work History

1-2003 - 12-2025
Managing Director at Mediahuis Radio (Radio Veronica | 100% NL | SLAM! | Sublime | Sunlite)
7-2002 - 9-2006
Newspresenter / editor at ANP Radio
3-2000 - 7-2002
Developer / newspresenter at ANRS
4-1994 - 4-2000
Newspresenter/ -editor at Noordzee FM
7-1994 - 12-1996
Newspresenter at Classic FM

Education

8-1978 - 1982
Mavo diploma from Openbare MAVO Zevenaar

More Information

Social Presence :

Prographics :

Exp : 28 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Managing Director at Mediahuis Radio (Radio Veronica | 100% NL | SLAM! | Sublime | Sunlite)
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Insights For Selling To Herbert

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Herbert is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Herbert

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Herbert move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Herbert take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Herbert

Personality Compatibility


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