Hernando Carvajal in

Hernando Carvajal

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Marketing Director at BMW Group Mexico, Latin America & the Caribbean
📍 Mexico City, Mexico

Hernando Carvajal is the Marketing Director for BMW Group in Mexico, Latin America, and the Caribbean, with a career spanning over a decade within the company. He progressed from product management roles in Germany to sales and marketing leadership in the Americas. He holds an MBA from Babson College.

He believes the new definition of luxury is focused on experiences, sustainability, and emotional connection, not just material possessions.

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Experience
24 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Hernando cares about

Sustainable Luxury
Articulates a vision where sustainability and unique experiences are the new definition of luxury, a key part of BMW's brand message in Latin America.
Automotive Electrification
He is leading the marketing narrative for BMW's shift towards electric vehicles and sustainable mobility solutions across the Latin American region.
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Career

Work history

1-2018
Marketing Director
BMW Group Mexico, Latin America & the Caribbean
4-2014 - 12-2017
Sales Director BMW
BMW Group Latin America & the Caribbean
5-2012 - 3-2014
Marketing Director BMW
BMW Group Mexico
5-2010 - 4-2012
Product Manager 7 Series
BMW AG
5-2008 - 4-2010
Product Management BMW
BMW AG
In the press

Media appearances

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Education
1999 - 2001
Master of Business Administration (M.B.A.)
Babson College
1999 - 2001
MBA
Babson F.W. Olin Graduate School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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