Hernando Carvajal

Energizer
DISC Type : I

Marketing Director at BMW Group Mexico, Latin America & the Caribbean

Mexico City, Mexico

Overview

Hernando Carvajal is the Marketing Director for BMW Group in Mexico, Latin America, and the Caribbean, with a career spanning over a decade within the company. He progressed from product management roles in Germany to sales and marketing leadership in the Americas. He holds an MBA from Babson College.

He believes the new definition of luxury is focused on experiences, sustainability, and emotional connection, not just material possessions.

Personality Overview

Full Of Energy

Informal

Big Picture Person

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Sustainable Luxury
Articulates a vision where sustainability and unique experiences are the new definition of luxury, a key part of BMW's brand message in Latin America.
Automotive Electrification
He is leading the marketing narrative for BMW's shift towards electric vehicles and sustainable mobility solutions across the Latin American region.
Brand Storytelling
Emphasizes creating an emotional connection with consumers through powerful storytelling, especially to engage younger generations like Gen Z.

Media Appearances

Hernando has no verified media appearances

Work History

1-2018
Marketing Director at BMW Group Mexico, Latin America & the Caribbean
4-2014 - 12-2017
Sales Director BMW at BMW Group Latin America & the Caribbean
5-2012 - 3-2014
Marketing Director BMW at BMW Group Mexico
5-2010 - 4-2012
Product Manager 7 Series at BMW AG
5-2008 - 4-2010
Product Management BMW at BMW AG

Education

1999 - 2001
Master of Business Administration (M.B.A.) from Babson College
1999 - 2001
MBA from Babson F.W. Olin Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Marketing Director at BMW Group Mexico, Latin America & the Caribbean
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Insights For Selling To Hernando

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hernando is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Hernando

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Hernando move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Hernando take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Hernando

Personality Compatibility


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