Himani Bahuguna

Observer
DISC Type : ic

Executive Vice President and Head Marketing, Jeevansathi.com at Info Edge India Ltd

Gurgaon, Haryana, India

Overview

A seasoned marketing leader with over 14 years of experience, Himani Bahuguna has managed top FMCG brands like PepsiCo and Dettol. She now leads marketing for Jeevansathi. com, driving brand growth and strategy in the e-commerce sector. Himani holds an MBA from the Indian Institute of Management, Indore.

Recent campaigns under her leadership are known for being humorous, relatable, and innovative, often incorporating pop culture, social media trends, and new technologies like AI to engage with younger audiences. She focuses on creating fun, shareable content that builds brand affinity and sparks conversation.

She spearheaded a unique campaign using generative AI to create personalized wedding video invites from a celebrity for soon-to-be-wed couples.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Innovative Marketing
Leads campaigns using generative AI, celebrity collaborations, and humorous jingles on the Delhi metro to create engaging, culturally relevant content and brand experiences.
Brand Management
Has extensive experience managing brand strategy, P&L, and product innovation for major global brands like Dettol and PepsiCo, as well as e-commerce startups.
Digital Branded Content
Focuses on creating digital content, including web series, that builds brand love and affinity rather than directly pushing for sales, adapting to post-pandemic media shifts.

Media Appearances

Himani has no verified media appearances

Work History

4-2021
Executive Vice President and Head Marketing, Jeevansathi.com at Info Edge India Ltd
10-2018 - 4-2021
SVP & Head - Marketing, Jeevansaathi.com at Info Edge India Ltd
5-2015 - 1-2017
Head of Brand Marketing at Limeroad.com
10-2010 - 9-2013
Marketing Manager, Dettol Hand Hygiene at Reckitt
12-2008 - 9-2010
Brand Manager at PepsiCo

Education

Master of Business Administration - MBA from Indian Institute of Management, Indore
Education details unavailable from St. Joseph's Academy, Dehradun

More Information

Social Presence :

Prographics :

Exp : 15 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Executive Vice President and Head Marketing, Jeevansathi.com at Info Edge India Ltd
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Insights For Selling To Himani

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Himani is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Himani

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Himani move?

  • They like to analyze well and then make their decisions.
  • Can Himani take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Himani

Personality Compatibility


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