Hiroshi Shibata

Inquirer
DISC Type : dc

Associate Design Director at Santander

Naucalpan de Juárez, México, Mexico

Overview

Hiroshi Shibata is the Associate Design Director at Santander, specializing in UX and Service Design. Leveraging a Bachelors Degree from Universidad del Valle de México and a human-centered approach, he has led design strategy for clients like Microsoft and Uber. Colleagues describe him as strategic, organized, and highly accountable.

He is passionate about sharing knowledge within the design community, frequently leading talks and workshops on strategic innovation. Hiroshi enjoys collaborative environments, having recently participated in a global program at Santander where he shared insights with colleagues from around the world.

He champions the concept of “Design Influence, ” emphasizing the need for designers to strategically sell their vision to business leaders.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Strategic Innovation
He gave a recent talk arguing that true innovation stems from solving real human problems, not just implementing new technology.
Service Design
A core part of his expertise. He actively teaches courses on the subject and is hiring service designers for his team at Santander.
Design Influence
Advocates for designers to develop skills in storytelling and strategy to demonstrate business impact and gain stakeholder buy-in for their vision.

Media Appearances

Hiroshi has no verified media appearances

Work History

7-2022
Associate Design Director at Santander
6-2021 - 7-2022
Design Strategy Lead at Santander
2-2021 - 6-2021
Team Lead / Service & Interaction Design Consultant at Fjord, Part of Accenture Interactive
3-2020 - 2-2021
Service & Interaction Design Senior Analyst at Fjord, Part of Accenture Interactive
9-2018 - 3-2020
Project Lead at Fjord, Part of Accenture Interactive

Education

2011 - 2016
Bachelor’s Degree from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 7 Location : Naucalpan de Juárez, México, Mexico Job Level : Mid-senior Designation : Associate Design Director at Santander
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Insights For Selling To Hiroshi

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hiroshi is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Hiroshi

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hiroshi move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Hiroshi take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Hiroshi

Personality Compatibility


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