Hiroshi Shibata in

Hiroshi Shibata

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Associate Design Director at Santander
📍 Naucalpan de Juárez, México, Mexico

Hiroshi Shibata is the Associate Design Director at Santander, specializing in UX and Service Design. Leveraging a Bachelors Degree from Universidad del Valle de México and a human-centered approach, he has led design strategy for clients like Microsoft and Uber. Colleagues describe him as strategic, organized, and highly accountable.

He is passionate about sharing knowledge within the design community, frequently leading talks and workshops on strategic innovation. Hiroshi enjoys collaborative environments, having recently participated in a global program at Santander where he shared insights with colleagues from around the world.

He champions the concept of “Design Influence, ” emphasizing the need for designers to strategically sell their vision to business leaders.

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Experience
7 Years
Current Role
Associate Design Director
Job Level
Mid-senior
Location
Naucalpan de Juárez, México, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Hiroshi cares about

Strategic Innovation
He gave a recent talk arguing that true innovation stems from solving real human problems, not just implementing new technology.
Service Design
A core part of his expertise. He actively teaches courses on the subject and is hiring service designers for his team at Santander.
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Career

Work history

7-2022
Associate Design Director
Santander
6-2021 - 7-2022
Design Strategy Lead
Santander
2-2021 - 6-2021
Team Lead / Service & Interaction Design Consultant
Fjord, Part of Accenture Interactive
3-2020 - 2-2021
Service & Interaction Design Senior Analyst
Fjord, Part of Accenture Interactive
9-2018 - 3-2020
Project Lead
Fjord, Part of Accenture Interactive
In the press

Media appearances

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Education
2011 - 2016
Bachelor’s Degree
Universidad del Valle de México
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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