Hiroshi Shibata is the Associate Design Director at Santander, specializing in UX and Service Design. Leveraging a Bachelors Degree from Universidad del Valle de México and a human-centered approach, he has led design strategy for clients like Microsoft and Uber. Colleagues describe him as strategic, organized, and highly accountable.
He is passionate about sharing knowledge within the design community, frequently leading talks and workshops on strategic innovation. Hiroshi enjoys collaborative environments, having recently participated in a global program at Santander where he shared insights with colleagues from around the world.
He champions the concept of “Design Influence, ” emphasizing the need for designers to strategically sell their vision to business leaders.
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