Hiu (Hugh) H.

Pioneer
DISC Type : DSI

Head of Sales & Partnership at Avenue Code

San Francisco Bay Area, United States

Overview

Hiu is the Head of Sales & Partnership at Avenue Code, specializing in AI, cloud innovation, and the GCP ecosystem. With a background in finance and operations at Okta and Apple, she excels at driving growth through strategic partnerships. Colleagues describe her as communicative, resourceful, and detail-oriented.

She is passionate about empowering professionals and advancing female leadership in the technology sector. This is demonstrated through her active roles at Extraordinary Women in Tech (EWiT) and as an Advisor and Board Member for YCP Silicon Valley, where she focuses on community building and mentorship.

Unique fact: During a period of hyper-growth at Okta, she established and scaled the companys Partner Operations, managing over 200 vendors.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Women in Tech
Actively contributes to building a global community that empowers and elevates women in technology through her leadership role at Extraordinary Women in Tech (EWiT).
AI & Cloud Innovation
Her current role is focused on the forefront of AI and digital transformation, specifically within the AWS and GCP cloud ecosystems.
Strategic Partnerships
A core focus of her career involves building and scaling strategic partnerships and alliances to drive business growth and market dominance.

Media Appearances

Hiu has no verified media appearances

Work History

3-2026
Head of Sales & Partnership at Avenue Code
3-2024
Driving Business Growth & Curated Experiences | Empowering Women in Tech | EWIT at Extraordinary Women in Tech (EWiT)
1-2024
Advisor and Board Member at YCP Silicon Valley
12-2019 - 1-2024
Director, Cloud Partner Operations at Okta, Inc.
3-2018 - 12-2019
Global Supply Manager/Vendor Strategy Program, consulting at Apple, Google at Apple

Education

Continuing Eduation from Stanford University
BA from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Sales & Partnership at Avenue Code
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Insights For Selling To Hiu (Hugh)

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hiu (Hugh) is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Hiu (Hugh)

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Hiu (Hugh) move?

  • They are generally fast movers and can take quick decisions
  • Can Hiu (Hugh) take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Hiu (Hugh)

Personality Compatibility


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