Hollie Mellia

Doer
DISC Type : ds

UEFA Venue Director at UEFA

United Kingdom

Overview

Hollie Mellia is an experienced Event Manager for The Football Association, specializing in large-scale football events. She serves as the Home Match Manager for the England Senior Women’s team (the Lionesses) and leads operations for FA Finals at Wembley. She is also a UEFA Venue Director for the Women’s Champions League.

Her background includes account management for global sports marketing agencies like Ketchum and Octagon, where she managed brand activations for major events like the Rugby World Cup and for sponsors such as Samsung and MasterCard.

In just eight years at The FA, she has successfully managed and delivered over 122 matches across 34 different stadiums.

Personality Overview

Strategic Planner

Fast-paced

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Women's Football
Has been the dedicated Home Match Manager for the England Senior Women's team for over eight years and works as a Venue Director for the UEFA Women's Champions League.
Major Event Logistics
Leads the planning, venue operations, and match management for world-record-breaking FA Finals and sold-out international matches at iconic venues like Wembley Stadium.
Fan Engagement
Her role involves managing sports presentation and fan engagement. She previously delivered mobile fan-experiences for MasterCard at the Rugby World Cup 2015.

Media Appearances

Hollie has no verified media appearances

Work History

9-2025
UEFA Venue Director at UEFA
11-2017
Event Manager at The Football Association
11-2015 - 11-2017
Account Manager at Ketchum
9-2015 - 11-2015
Senior Account Executive at Octagon
5-2012 - 8-2015
Account Manager at Paul Ridley Ltd

Education

2009 - 2012
Bachelor from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : UEFA Venue Director at UEFA
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Insights For Selling To Hollie

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hollie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Hollie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Hollie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Hollie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Hollie

Personality Compatibility


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