Holly Grace W.

Enthusiast
DISC Type : i

Managing Director at Akimbo Core

Blackpool, England, United Kingdom

Overview

Holly Grace Williams is the Managing Director of Akimbo Core, a UK-based cybersecurity firm specializing in penetration testing. A CREST Fellow with an MSc from Cardiff University, she has an extensive background in information security, including service in the British Army. Holly is also a frequent public speaker and media commentator on cybersecurity.

Outside of her professional life, Holly is an avid outdoors enthusiast who volunteers for the Bowland Pennine Mountain Rescue Team. Her hobbies include hiking, 3D printing, learning CAD software, and building drones. She has also recently passed her CAA Meteorology exam, reflecting her diverse technical interests.

Unique fact: She volunteers for a mountain rescue team, combining her love for the outdoors with helping others in perilous situations.

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Penetration Testing
As the technical lead and Managing Director of Akimbo Core, this is her core expertise and the primary service her company offers to a wide range of organizations.
Cybersecurity Speaking
She is a frequent speaker at industry conferences like BSides and has appeared as an expert commentator on major news outlets, including Sky News and the BBC.
Physical Security
Gives talks on combining cyber, social, and physical attacks, detailing how she breaks into buildings as part of security testing engagements.

Media Appearances

Holly has no verified media appearances

Work History

1-2021
Managing Director at Akimbo Core
7-2020 - 10-2021
Managing Director at Secarma Ltd
2-2019 - 7-2020
Technical Director at Secarma Ltd
9-2013 - 2-2019
Penetration Testing and Continuous Security Testing, Team Lead at Sec-1 Ltd
7-2012 - 9-2012
Network Engineer (Contract) at Lockheed Martin

Education

2012 - 2014
MSc from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 17 Location : Blackpool, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Akimbo Core
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Insights For Selling To Holly Grace

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly Grace is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Holly Grace

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Holly Grace move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Holly Grace take some risk or not?

  • They can take some low-probability risks if needed.

You And Holly Grace

Personality Compatibility


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