Holly Hoefer, MS

Questioner
DISC Type : c

VP-Patient Engagement and Marketing at Helios Clinical Research

Arlington, Virginia, United States

Overview

Holly has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Holly has no verified topics they care about

Media Appearances

Holly has no verified media appearances

Work History

5-2023
VP-Patient Engagement and Marketing at Helios Clinical Research
1-2019
Chief Marketing Officer at Trial Professional Consultants
12-2021 - 5-2023
Vice President , Patient Engagement at Reify / Care Access
11-2020 - 12-2021
Senior Director Patient Recruitment Ops at PPD
4-2015 - 11-2020
Sr. Director - Global Consumer Marketing at AES- accelerated enrollment solutions

Education

2012 - 2014
Master's Degree from Boston University
1993 - 1997
Bachelors of Science from Georgia Southern University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Arlington, Virginia, United States Job Level : Leadership Designation : VP-Patient Engagement and Marketing at Helios Clinical Research
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Holly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Holly take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Holly

Personality Compatibility


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