Holly Holmes-Uniacke, M.A., ACC

Trailblazer
DISC Type : DI

VP, People & Culture at Paramount Commerce

Greater Kitchener-Cambridge-Waterloo Metropolitan Area, Canada

Overview

Holly Holmes-Uniacke is the VP of People & Culture at Paramount Commerce, leveraging her experience scaling tech companies like Wealthsimple and ShipperBee. An ICF Certified Coach, she is described as a kind, thoughtful, and relentless leader who uses data and a people-centric approach to drive business success and build thriving teams.

Personally, Holly is driven by a passion for unlocking human potential, which she channels through professional coaching and mentorship. While her public profile is focused on her career, she has a listed interest in the creative storytelling of The Walt Disney Company, suggesting an appreciation for narrative and engagement.

Unique fact: Holly is a vocal advocate for People Analytics and is a featured speaker at the annual People Analytics Summit.

Personality Overview

Charismatic

Achievement-Oriented

Informal

They will fight for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

People Analytics
Considers it a core pillar of a high-performing People function and speaks publicly at summits on the topic.
Scaling Company Culture
Has direct experience building HR functions from the ground up and scaling teams at high-growth tech companies like ShipperBee and Wealthsimple.
Candidate Experience
Advocates for a human-centric recruiting process, emphasizing thoughtful and personalized communication with final-stage candidates.

Media Appearances

Holly has no verified media appearances

Work History

9-2025
VP, People & Culture at Paramount Commerce
4-2023 - 7-2025
Senior Director, People at Wealthsimple
3-2021 - 4-2023
Director, People at Wealthsimple
Director, Human Resources ( Head of HR) at ShipperBee
Manager, Employee Experience at Miovision

Education

2019 - 2020
Erickson Certified Professional Coach from Erickson Coaching International
2018 - 2018
Erickson Professional Coach from Erickson Coaching International

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Kitchener-Cambridge-Waterloo Metropolitan Area, Canada Job Level : Senior Designation : VP, People & Culture at Paramount Commerce
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Holly

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Holly take some risk or not?

  • They can take risks if necessary.

You And Holly

Personality Compatibility


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