Holly Payton-Lombardo

Pioneer
DISC Type : DIs

Development Director at Tysers

Newbury, England, United Kingdom

Overview

Holly Lombardo is a cultural sector leader with 25 years of experience, currently serving as Development Director at Tysers Live and Director of World Fringe. She specializes in providing insurance and risk solutions for the live events sector and connecting a global network of festivals. She is a graduate of The Manchester Metropolitan University.

Described by peers as reliable, warm, and a supportive leader, Holly is a dedicated community builder within the arts. She is a natural public speaker and passionate about fostering an environment that supports artists, colleagues, and audiences. She proudly identifies as a Dyslexic Thinker.

Unique fact: Holly is the founder of both the Brighton Fringe and World Fringe, a global network connecting over 300 festivals.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Live Event Risk
As Development Director at Tysers Live, she specializes in tailored insurance and risk solutions for the festival, arts, and entertainment sectors.
Global Fringe Network
She founded and directs World Fringe, an association serving a global community of over 300 Fringe Festivals, artists, and industry professionals.
Cultural Sector Advocacy
With a background directing the National Rural Touring Forum, she focuses on leadership, advocacy, and strategic development for the UK's culture sector.

Media Appearances

Holly has no verified media appearances

Work History

8-2025
Development Director at Tysers
1-2007
Managing Director - Founder at World Fringe
1-2004
Managing Director - Founder at WORLD FESTIVAL NETWORK LTD
3-2018 - 8-2025
Director at NATIONAL RURAL TOURING FORUM
3-2018 - 8-2025
Director at NATIONAL RURAL TOURING FORUM

Education

9-1996 - 6-1999
Bachelor's degree from The Manchester Metropolitan University
1996 - 1999
Interactive Arts from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Newbury, England, United Kingdom Job Level : Mid-senior Designation : Development Director at Tysers
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Holly

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They are generally fast movers and can take quick decisions
  • Can Holly take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Holly

Personality Compatibility


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