Oli Mival in

Oli Mival

Energizer · DISC type I
VP of Product Strategy, Innovation & Experience at PicsArt Inc.
📍 Edinburgh, Scotland, United Kingdom

Oli is a creative product leader with nearly 30 years of experience in AI, design, and human behavior. At Picsart, he leads product strategy, R&D, and AI innovation for over 100 million users. He holds a PhD from Edinburgh Napier University and is described by colleagues as a passionate and strong user experience expert.

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Experience
21 Years
Current Role
VP of Product Strategy, Innovation & Experience
Job Level
Senior
Location
Edinburgh, Scotland, United Kingdom
Personality Overview

How Oli shows up

Imaginative
Big Picture Person
Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Oli cares about

AI in Creativity
He focuses on leveraging AI to rewire the creative supply chain, moving beyond AI as merely a production tool to enhance creative workflows and scale taste.
Next-Generation UX
His current focus is on pioneering future user experiences, particularly through sophisticated, AI-driven 'agentic experiences' that can anticipate and serve user needs.
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Career

Work history

6-2021
VP of Product Strategy, Innovation & Experience
PicsArt Inc.
11-2006 - 1-2025
Principal Research Fellow, Centre for Interaction Design
Napier University
1-2019 - 6-2021
Director, Head of User Research
Skyscanner
9-2017 - 12-2018
Lead UX Research Consultant PBB
RBS
7-2004 - 10-2006
Managing Director
Those Media Guys
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1999 - 2004
PhD
Edinburgh Napier University
1995 - 1999
Bachelor of Science (BSc)
The University of Edinburgh
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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