Oli Mival in

Oli Mival

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VP of Product Strategy, Innovation & Experience at PicsArt Inc.
📍 Edinburgh, Scotland, United Kingdom

Oli is a creative product leader with nearly 30 years of experience in AI, design, and human behavior. At Picsart, he leads product strategy, R&D, and AI innovation for over 100 million users. He holds a PhD from Edinburgh Napier University and is described by colleagues as a passionate and strong user experience expert.

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Experience
21 Years
Current Role
VP of Product Strategy, Innovation & Experience
Job Level
Senior
Location
Edinburgh, Scotland, United Kingdom
Personality Overview

How Oli shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Oli cares about

AI in Creativity
He focuses on leveraging AI to rewire the creative supply chain, moving beyond AI as merely a production tool to enhance creative workflows and scale taste.
Next-Generation UX
His current focus is on pioneering future user experiences, particularly through sophisticated, AI-driven 'agentic experiences' that can anticipate and serve user needs.
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Career

Work history

6-2021
VP of Product Strategy, Innovation & Experience
PicsArt Inc.
1-2019 - 6-2021
Director, Head of User Research
Skyscanner
9-2017 - 12-2018
Lead UX Research Consultant PBB
RBS
11-2006 - 1-2025
Principal Research Fellow, Centre for Interaction Design
Napier University
7-2004 - 10-2006
Managing Director
Those Media Guys
In the press

Media appearances

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Education
1999 - 2004
PhD
Edinburgh Napier University
1995 - 1999
Bachelor of Science (BSc)
The University of Edinburgh
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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