Oli Mival

Energizer
DISC Type : I

VP of Product Strategy, Innovation & Experience at PicsArt Inc.

Edinburgh, Scotland, United Kingdom

Overview

Oli is a creative product leader with nearly 30 years of experience in AI, design, and human behavior. At Picsart, he leads product strategy, R&D, and AI innovation for over 100 million users. He holds a PhD from Edinburgh Napier University and is described by colleagues as a passionate and strong user experience expert.

Personality Overview

Imaginative

Big Picture Person

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

AI in Creativity
He focuses on leveraging AI to rewire the creative supply chain, moving beyond AI as merely a production tool to enhance creative workflows and scale taste.
Next-Generation UX
His current focus is on pioneering future user experiences, particularly through sophisticated, AI-driven 'agentic experiences' that can anticipate and serve user needs.
Human-Computer Relationships
His academic and research background includes extensive work on 'Companions, ' aiming to shift user-computer interactions into persistent, personalized relationships.

Media Appearances

Oli has no verified media appearances

Work History

6-2021
VP of Product Strategy, Innovation & Experience at PicsArt Inc.
11-2006 - 1-2025
Principal Research Fellow, Centre for Interaction Design at Napier University
1-2019 - 6-2021
Director, Head of User Research at Skyscanner
9-2017 - 12-2018
Lead UX Research Consultant PBB at RBS
7-2004 - 10-2006
Managing Director at Those Media Guys

Education

1999 - 2004
PhD from Edinburgh Napier University
1995 - 1999
Bachelor of Science (BSc) from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 21 Location : Edinburgh, Scotland, United Kingdom Job Level : Senior Designation : VP of Product Strategy, Innovation & Experience at PicsArt Inc.
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Insights For Selling To Oli

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oli is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Oli

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Oli move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Oli take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Oli

Personality Compatibility


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