Howard Upchurch

Evaluator
DISC Type : sdc

President, Retail at Gildan

Winston-Salem, North Carolina, United States

Overview

Howard has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Howard has no verified topics they care about

Media Appearances

Howard has no verified media appearances

Work History

12-2025
President, Retail at Gildan
3-2025 - 12-2025
Chief Marketing and Merchandising Officer at Gildan
9-2023 - 2-2025
Principal at UPCHURCH CONSULTING LLC
8-1987 - 8-2021
Group President, Innerwear Americas at Hanesbrands Inc.

Education

1982 - 1987
BA Economics/ MBA from Wake Forest University
8-1985 - 5-1987
Master of Business Administration - MBA from Wake Forest University
1982 - 1985
BA Economics from Wake Forest University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Winston-Salem, North Carolina, United States Job Level : N/A Designation : President, Retail at Gildan
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Insights For Selling To Howard

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Howard is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Howard

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Howard move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Howard take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Howard

Personality Compatibility


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