Torben Mouritsen

Questioner
DISC Type : c

Bestyrelsesformand og medstifter at NORMAL A/S

Central Denmark Region, Denmark

Overview

Torben Mouritsen is the co-founder and Chairman of the retail chain NORMAL. A serial entrepreneur, he also founded the successful e-commerce site Wupti. com. His extensive retail career includes leadership roles at Punkt1 and Dansk Supermarked, and he holds an MBA from Henley Business School.

Torben is a passionate advocate for entrepreneurship, actively supporting events that connect and inspire founders. He believes in learning from the entire business journey and openly shares insights from both his major successes and past failures to help mentor others on their path.

His founding philosophy for NORMAL is to provide customers with "normal products at abnormally low prices" by optimizing the supply chain.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Disruptive Retail
He co-founded NORMAL with a unique model of sourcing brand-name goods from where they are cheapest, challenging traditional retail pricing and supply chains.
Entrepreneurial Support
A successful founder himself, he actively promotes and speaks at events for the startup community, aiming to inspire and share knowledge with other entrepreneurs.
Rapid Business Scaling
He led NORMAL's explosive growth from a single Danish store in 2013 to over 700 stores across eight countries, demonstrating expertise in scaling operations internationally.

Media Appearances

Torben has no verified media appearances

Work History

6-2024
Bestyrelsesformand og medstifter at NORMAL A/S
4-2013 - 6-2024
CEO og Medstifter at NORMAL A/S
7-2006 - 6-2010
CEO og medstifter at Wupti.com A/S
CEO Punkt1 at Elbodan A/S
Indkøber at Dansk Supermarked

Education

2005 - 2010
MBA from Henley Business School
1985 - 1988
HH from Aarhus Business College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Central Denmark Region, Denmark Job Level : Leadership Designation : Bestyrelsesformand og medstifter at NORMAL A/S
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Insights For Selling To Torben

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Torben is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Torben

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Torben move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Torben take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Torben

Personality Compatibility


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