Hugh Creighton

Wildcard
DISC Type : csi

Enterprise Account Executive - State Owned Utilities at ServiceNow

Greater Sydney Area, Australia

Overview

Hugh Creighton is an Enterprise Account Executive at ServiceNow, focused on implementing AI solutions for State-Owned Utilities. With previous senior sales experience at Salesforce in the financial services sector, he has a strong background in enterprise technology sales. Colleagues describe him as professional, friendly, and result-driven.

He demonstrates a commitment to professional development, having completed specialized training including FranklinCoveys "7 Habits of Highly Effective People" and John Barrows BASHO Prospecting course. He also maintains an interest in the financial services industry.

He is a vocal advocate for the practical application of GenAI, highlighting its ability to cut case resolution times by over 35%.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

AI in Utilities
His professional headline and shared content focus on putting AI and GenAI to work for the energy and utilities sector, a key area of his expertise.
Enterprise Transformation
He shares content related to global enterprise service management transformations and the acquisition of new capabilities to enhance the ServiceNow platform for industrial clients.
GenAI Business Impact
Frequently posts about tangible business outcomes from GenAI, such as a 55% reduction in the time agents take to write case summaries.

Media Appearances

Hugh has no verified media appearances

Work History

3-2024
Enterprise Account Executive - State Owned Utilities at ServiceNow
7-2019 - 3-2024
Account Executive at ServiceNow
2-2018 - 7-2019
Senior Account Executive - Financial Services at Salesforce
12-2016 - 1-2018
Account Executive - Financial Services at Salesforce
3-2016 - 11-2016
Senior Business Development Representative - Team Leader at Salesforce

Education

Hugh has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Enterprise Account Executive - State Owned Utilities at ServiceNow
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Insights For Selling To Hugh

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hugh is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Hugh

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Hugh move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Hugh take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Hugh

Personality Compatibility


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