Hugo Daniel Campos

Questioner
DISC Type : c

Creative Director at Electric Monkeys Game Studio

São Paulo, São Paulo, Brazil

Overview

Hugo Daniel Campos is the Creative Director and Co-founder of Electric Monkeys Game Studio. He has a background in Game Design from Universidade Anhembi Morumbi and is a Unity Certified Developer. He has led the development of several titles, including "Gravity Heroes, " "Ace of Mages, " and the recently announced horror games "Hired 2 Die" and "When the Light Dies. "

Beyond his directorial duties, Hugo has a deep-rooted passion for the gaming industrys technical side, with previous roles focusing on developing AR/VR solutions and training others in Unity 3D and C# programming. His interests include organizations like the International Game Developers Association (IGDA) that foster industry growth.

His studios recent game, "Hired 2 Die, " was selected as a finalist in three categories—Best Design, Best Technology, and Best Game—at the prestigious SBGames 2024 festival.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Indie Game Development
As the co-founder and creative director of Electric Monkeys, he is deeply involved in creating and promoting independent games for a global market.
Horror Game Genre
His studio is currently developing two horror games, "Hired 2 Die" and "When the Light Dies", indicating a strong professional focus on this specific genre.
Unity Engine Expertise
He is a Unity Certified Developer and has extensive experience as an instructor and consultant for the engine, showcasing it as a core technical skill.

Media Appearances

Hugo has no verified media appearances

Work History

1-2019
Creative Director at Electric Monkeys Game Studio
8-2016
Lead Developer at Studica
6-2015
Coordenador at Studica
1-2015
Instrutor Unity 3D at Studica
6-2015
Consultor Unity at Stock Software

Education

2010 - 2013
Designer de Games from Universidade Anhembi Morumbi

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Creative Director at Electric Monkeys Game Studio
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Insights For Selling To Hugo

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hugo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Hugo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hugo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Hugo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Hugo

Personality Compatibility


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